{"id":57627,"date":"2026-07-27T09:22:41","date_gmt":"2026-07-27T13:22:41","guid":{"rendered":"https:\/\/solisinforma.com\/?p=57627"},"modified":"2026-07-27T09:22:41","modified_gmt":"2026-07-27T13:22:41","slug":"lebron-eligio-filadelfia-ocho-anos-despues-de-que-las-vallas-le-pidieran-que-viniera-a-los-76ers","status":"publish","type":"post","link":"https:\/\/solisinforma.com\/?p=57627","title":{"rendered":"LeBron eligi\u00f3 Filadelfia, ocho a\u00f1os despu\u00e9s de que las vallas le pidieran que viniera a los 76ers"},"content":{"rendered":"
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  • Desde hace varios a\u00f1os, empresarios de la ciudad le hab\u00edan pedido que se uniera a Filadelfia.\n

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    \n<\/strong><\/strong><\/p>\n

    LeBron James<\/b>\u00a0acab\u00f3 eligiendo\u00a0Filadelfia<\/b>, y no hicieron falta vallas publicitarias.<\/p>\n

    En febrero de 2018, un empresario llamado Asher Raphael mand\u00f3 colocar tres vallas publicitarias a pocos kil\u00f3metros de Cleveland en un intento, en tono de broma, de convencer a James para que se uniera a los Philadelphia 76ers. James decidi\u00f3 ese mismo a\u00f1o dejar los Cavaliers y fichar por Los Angeles Lakers. La campa\u00f1a de las vallas publicitarias result\u00f3 in\u00fatil.<\/p>\n

    En cambio, tal vez fue prematuro. James anunci\u00f3 el viernes que se unir\u00e1 a los 76ers en lo que, seg\u00fan \u00e9l, ser\u00e1 la \u00ab\u00faltima decisi\u00f3n\u00bb de su carrera como jugador, y, finalmente, Raphael puede decir que la inversi\u00f3n en vallas publicitarias de hace ocho a\u00f1os vali\u00f3 la pena.<\/p>\n

    \u201cEstaba en medio de una reuni\u00f3n de la junta directiva y mi tel\u00e9fono no paraba de sonar como si algo se estuviera incendiando\u201d, dijo Raphael, codirector ejecutivo de Power Home Remodeling, una empresa con sede en Pensilvania y oficinas en todo el pa\u00eds. \u201cY eran personas de todos los \u00e1mbitos de la vida, empleados, exempleados, amigos de todo el pa\u00eds que dec\u00edan: \u2018Funcion\u00f3. Proceso completado\u2019. Fue algo incre\u00edble\u201d.<\/p>\n

    La idea original de la valla publicitaria se basaba vagamente en la galardonada pel\u00edcula de 2017 \u00abTres anuncios en las afueras\u00bb y simplemente pretend\u00eda ser algo divertido.<\/p>\n

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    Termin\u00f3 haci\u00e9ndose viral.<\/strong><\/p>\n

    Raphael encarg\u00f3 vallas publicitarias con los mensajes \u00abFiladelfia quiere a LeBron\u00bb y \u00abCompleta el proceso\u00bb, en alusi\u00f3n al infame \u00abproceso\u00bb de reconstrucci\u00f3n de los 76ers, con la esperanza de convertirse en un equipo contendiente. La tercera valla publicitaria mostraba d\u00f3nde encajar\u00eda James en la cancha con los dem\u00e1s titulares de los Sixers en ese momento: Dario Saric, Ben Simmons, Robert Covington y Joel Embiid. De ellos, solo Embiid permanece en los 76ers.<\/p>\n

    Rafael consider\u00f3 la posibilidad de encargar m\u00e1s vallas publicitarias este verano, pero finalmente no hizo ning\u00fan pedido. Result\u00f3 que no era necesario.<\/p>\n

    \u201cSolo quer\u00edamos dejar claro que Filadelfia lo quer\u00eda\u201d, dijo Raphael. \u201cCreo que mucha gente piensa en Filadelfia como una gran ciudad deportiva, pero los equipos rivales la ven como un lugar un tanto intimidante. Y solo quer\u00edamos dejarle claro que ser\u00eda bienvenido aqu\u00ed y que le encantar\u00eda\u201d.<\/p>\n

    La empresa de Raphael gan\u00f3 cierta notoriedad gracias a la campa\u00f1a publicitaria en vallas en 2018, y \u00e9l afirm\u00f3 que fue un gran est\u00edmulo para la moral de los empleados. Adem\u00e1s, cree firmemente que la llegada de James a Filadelfia, para jugar junto a Embiid, Tyrese Maxey, Jaylen Brown y VJ Edgecombe, ser\u00e1 muy beneficiosa para una ciudad que no ha visto a su equipo de la NBA ganar un campeonato desde 1983.<\/p>\n

    \u201cFiladelfia est\u00e1 en su mejor momento\u201d, dijo Raphael. \u201cEn ese momento, nos convertimos en un contendiente indiscutible. Y si \u00e9l viene a Filadelfia y conseguimos ese t\u00edtulo y ese trofeo despu\u00e9s de 44 a\u00f1os, el pa\u00eds ver\u00e1 de qu\u00e9 est\u00e1n hechos los aficionados de los Sixers\u201d.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

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    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Desde hace varios a\u00f1os, empresarios de la ciudad le hab\u00edan pedido que se uniera a…<\/p>\n","protected":false},"author":2,"featured_media":57628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11,39],"tags":[22220,22219,1763,22221,46,22218],"class_list":["post-57627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","category-primeraplana","tag-76ers","tag-filaderfia","tag-lebron-james","tag-nuevo-jugador","tag-solis-informa","tag-valla-publicitaria"],"yoast_head":"\nLeBron eligi\u00f3 Filadelfia, ocho a\u00f1os despu\u00e9s de que las vallas le pidieran que viniera a los 76ers - 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